HSBC Bank USA launched its digital lending platform powered by industry-leading end-to-end technology platform Amount.

The new digital lending platform provides U.S. consumers with a simple way to apply for personal loans online.

HSBC is leveraging Amount’s technology platform and digital capabilities, which have been used to originate nearly $6 billion in loans to meet the personal lending needs of more than 800,000 consumers. With the Amount platform powering HSBC’s online lending, customers can evaluate their loan options and complete a loan application quickly and easily online. Approved customers can receive funds as quickly as the next day. Initially, HSBC will lend amounts up to $30K with terms ranging from two to five years.

“We listened to our customers and understand the market intimately,” said Marcos Meneguzzi, Head of Cards and Unsecured Lending, Retail Banking and Wealth Management, HSBC USA. “With the launch of this product, we’re addressing a significant customer need and tapping into a rapidly growing segment of the consumer lending marketplace. “Millions of Americans carry balances at high-interest rates, and unfortunately, unexpected expenses pop up every day. We’re providing a safe, transparent, fast and easy way to borrow money online at fixed rates with no origination or pre-payment fees. With fixed monthly payments that start 50 days after customers are funded, we’re helping them better manage their financial lives.”

According to Meneguzzi, having easy-to-use and convenient access to personal loans has become mainstream. Consumers expect a simple online application process from their desktops or mobile devices, credit decisions to be made in minutes and, if approved, for the borrowed funds to be deposited directly into their bank account within the next business day.

“By partnering with Amount, one of the clear technology leaders in this space, we’ve enhanced our agility and speed-to-market to better service our clients,” Meneguzzi said. “This platform further enables HSBC to grow our business beyond our physical footprint while maintaining our focus on high-quality customers who want to build a broader relationship with the bank.”

The Amount platform has been customized to HSBC’s specifications, including proprietary risk models, allowing the bank to implement a proven online lending platform with a seamless brand and customer experience.

“Going digital allows financial institutions to make lending easier for today’s consumers who expect instant and seamless interactions,” said James Paris, Head of Amount. “Our technology provides HSBC with access to an industry-leading, multi-product digital lending platform that’s already been refined based on years of risk models, data and experience, and is customizable to meet the specific needs of our customers.”