Visa announced it has signed a agreement to acquire the token services, formerly Bell ID and Ecebs LTD, from Rambus.

The combination of Visas network tokenization capabilities with the local and account tokenization technology of Rambus will facilitate safer, more secure payments across all forms of global commerce.

Visa is one of the industry leaders in tokenization technology which replaces sensitive payment information with a unique identifier, or token, to make digital payments safer. Today, Visa offers these capabilities through Visa Token Service for card-based payments on the Visa network. Rambus token technology will enable Visa to extend the security and convenience of tokenization to all types of transactions beyond Visa cards, including those on domestic card networks, account-based and real-time payments systems.

Facilitating safer, more secure digital transactions is core to Visas brand promise and central to growing electronic payments for everyone, everywhere. As the way people and businesses pay and get paid continues to evolve, the addition of Rambus technology will allow us to deliver greater security beyond the card to support more transactions, payments systems and participants, said TS Anil, SVP, global head of payment products and platforms, Visa. Going forward, we will apply these expanded capabilities, expertise and scale to help further all forms of global commerce.

Tokenization has been one of the most effective ways of reducing fraud and securing card payments at the point-of-sale, online and for stored card credentials. Following the launch of Visa Token Service in 2014, Visa has made significant progress building and scaling tokenization for card-based payments “ Visa has enabled 100 markets for tokenization providing this capability to 90 percent of Visas total payment volume, with more than 60 global token requestors recently added to the token platform.

Rambus Payments and Ticketing solutions are at the forefront of tokenization technology, said Jerome Nadel, SVP/GM, payments and ticketing and CMO, Rambus. Joining forces with Visa as a payments leader will allow the group to scale technology and capabilities to deliver new products and services to the market, while continuing to partner with existing customers.

Beyond tokenization, Rambus digital ticketing portfolio and expertise in transit complement Visas commitment to delivering global transit and mobility solutions to public transit operators, technology partners and cities around the world. Visa has nearly 250 transit projects underway around the world, helping millions of people get where they are going faster and easier than ever before. Visa will continue to support public transport operators, clients and partners to deliver new forms of acceptance and mobility solutions, helping improve the passenger experience for billions of journeys.

The transaction is subject to relevant regulatory approvals and other customary closing conditions.