Adyen announced the company increased transaction volume 80 percent year-over-year, totaling $90 billion in 2016. Adyen also made significant traction in the retail market, unveiling successful in-store and omnichannel payment solutions for customers like Tory Burch and Burberry.
“The opportunity for disruption and innovation in global payments is like no other market in the world today,” said Pieter van der Does, co-founder and CEO of Adyen. “Adyen has become the partner of choice for companies looking to expand globally, and we’re now seeing real growth in our next big area of focus, the in-store retail payment experience.”
Along with Tory Burch, Burberry and Topshop, Adyen’s fast growing list of retail customers includes L’Oreal and Scotch & Soda. In the past twelve months, the company’s in-store point of sale solution has expanded to over 2,700 live stores in U.S. and Europe.
In the UK, Adyen continues to make significant strides in the retail space. Recently, Jack Wills signed with Adyen to provide its full omnichannel payments solution and Topshop selected Adyen to enable its store expansion across Europe.
“This year we expect to see a continued emphasis on retailers fitting seamlessly around the lives of shoppers, which means harnessing the best of their online and physical worlds to provide the best possible service and new, innovative shopper experiences” explained Myles Dawson, UK Country Manager, Adyen. “Today, Adyen handles in-store and omnichannel payments for many of the UK’s top retailers, reaching around a third of all shoppers.”
Adyen has also continued to expand the number of ecommerce businesses it works with, bringing on new customers such as Etsy, LinkedIn, Skype and Twitter to join existing customers including Uber, Netflix, Facebook, Airbnb, Spotify and more.
Throughout 2016, Adyen increased its footprint around the globe. Adyen expanded its local card acquiring capabilities to the U.S., Brazil, Hong Kong and Australia. Additionally, it continued to add local payment methods in key markets – including WeChat Pay in China and Oxxo in Mexico. Adyen is unique in that it has a single global end-to-end platform, which enables the company to increase overall conversion rates for its customers by 1.4%.
