Smarties Türkiye 2017 Heyecanı Başladı

Mobil pazarlama dünyasının inovasyon, yaratıcılık ve başarıyı ödüllendiren tek ödül programı Smarties Ödülleri, bu alanda sınırları yeniden tanımlayan, müşterilerine erişim ve etkileşim değeri sağlayan ekip ve yetenekleri yıldızlaştırıyor.

Yüzlerce başvuru arasından sıyrılarak final değerlendirmesi için hazırlanan kısa listeye adını yazdıran projelerin belirlendiği Smarties Türkiye 2017 ödüllerinin kazananları, 25 Ekim 2017 günü gerçekleşecek MMA Türkiye Forum Istanbul’da açıklanacak.

Etkinlik kapsamında bu yıl ayrıca, Smarties EMEA 2017 Ödül Töreni de Türkiye’de düzenlenecek.

Mobil Pazarlamanın küresel gelişimine yön veren MMA’in (Mobile Marketing Association / Mobil Pazarlama Birliği) düzenlediği Smarties Türkiye 2017 Ödüllerinde heyecan yükseliyor. Ödüllere başvuran projeler arasından belirlenen kısa liste açıklandı.

Bağımsız jürinin final değerlendirmesinin ardından ödüle layık görülen projeler, MMA Türkiye’nin bu yıl dördüncü kez düzenlediği, mobil dönüşüm fikir önderliği etkinliği MMA Forum Istanbul’da, 25 Ekim 2017 günü açıklanacak.

EMEA Bölgesi Ödül Töreni de Türkiye’de Gerçekleşiyor

Smarties Ödülleri, global, bölgesel ve ülke bazında katılıma olanak sağlıyor. Ödüller, Pazarlama Stratejileri, Kanal/Medya Stratejileri ve Teknoloji olarak 3 ana bölüm altında bulunan 18 kategoride veriliyor. Smarties EMEA 2017 Bölgesel Ödülleri de bu yıl ülkemizde, MMA Forum Istanbul kapsamında sahibini bulacak. Smarties EMEA 2017 Bölgesel Ödülleri kısa listesinde Türkiye’den 31 proje yer alıyor.

Smarties Türkiye 2017 Ödülleri Kısa Listesini aşağıda bulabilirsiniz.

Marka Bilinirliği (Brand Awareness )

Arçelik | NMOBS / KOÇZER – ARÇELİK OLED TV Campaign
Otokoc Otomotiv – Avis | KocZer / Yandex – Avis Yandex Navigation
Turkcell | Mobiwan – Bayram Olsun
Mastercard – Starbucks | Voden – Mastercard Presents a Priceless Surprise at Starbucks
Biscolata | Rabarba Istanbul – My Perfect Valentine: Carlos
Sütaş | Alametifarika – Sütsüz Olmaz
Pegasus Airlines | Hype – Winter Is Coming

Talep Yaratma (Lead Generation)

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks – Lipton Ice Tea Shell Promotion
Pegasus Airlines | Hype – Pegasus Airlines – To be or Not to be
Akbank | Akbank – Smart Audience Targeting in Facebook Advertising for Personal Loans
Sütaş | Alametifarika – Sütsüz Olmaz
Turkcell | Hype – Turkcell – We Know What You Are Searching For
Nestlé / Nescafé | Mindshare&Maxus / AdColony – Turn Your Home into a Café with Nescafé
Zubizu | Mindshare – ZUBİZU – Dream F&B Campaign

Ürün / Hizmet Lansmanı (Product / Services Launch)

Arçelik | NMOBS / KOÇZER – ARÇELİK OLED TV Campaign
PepsiCo- Doritos | AdColony Turkey / OMD – Doritos Mix
Ford Otosan | AdColony Turkey / Zer – Ford GT Haptic Video
Maximum Mobil | Işbank – Işbank Digital Wallet- Maximum Mobil
IşCep iMessage | Işbank – Işbank Mobile Banking App IşCep – iMessage
IşCep Credit Ready | Işbank – Işbank Mobile App IşCep- Credit Ready
Peugeot | OMD / AdColony Turkey – Peugeot 3008 Airplane Mode Targeting
Turkcell – BiP | BPN İstanbul – Series Extra
Yapı Kredi | KOCZER – YAPI KREDI – MOBILE LAUNCH

Promosyon (Promotion)

Pepsico // Lipton Ice Tea | Mindshare / Rocketworks – Lipton Ice Tea Shell Promotion
Lipton | Unilever / Wanda Digital – LIPTON The Unique Position of Tea in Turkey
Mastercard – Starbucks | Voden – Mastercard Presents a Priceless Surprise at Starbucks
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey – Turn Your Home into a Café with Nescafé
Vodafone | Ketchup Loyalty – Vodafone Yanımda (Vodafone With Me) – #What’sInItForMe Campaign
Zubizu | Mindshare / Kompüter – ZUBİZU Harbiye Open Air Concerts Campaign

İlişki Yönetimi (Relationship Building / CRM)

Denizbank | AdColony Turkey / Dijital Büro İstanbul – Denizbank Dynamic Fixture
PepsiCo- Doritos | AdColony Turkey / OMD – Doritos Mix
Unilever / Knorr | Mindshare / AdColony Turkey – Knorr Pita Line
Pegasus Airlines | Hype – Pegasus Airlines – To be or Not to be
League of Legends | Riot Games / Wanda Digital – This Is Your Legend

Sosyal Etki / Kar amacı Gütmeyen (Social Impact / Not for Profit)

Turkcell | Mobiwan – Bayram Olsun
Enerjisa | Mediacom / AMVG – Enerjisa – Save Your Energy Movement
Turkcell | Pure New Media – Letters to Gallipoli

Mecralar Arası (Cross Media)

Turkcell | Mobiwan – Bayram Olsun
FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden – From Inside The Plot
Huawei Turkey | Maxus Turkey / AdColony Turkey – Memorable Mother’s Day with Huawei P10
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey – Turn Your Home into a Café with Nescafé

Mobil Entegrasyon (Cross Mobile Integration)

Biscolata | Rabarba Istanbul – My Perfect Valentine: Carlos
Sütaş | Alametifarika – Sütsüz Olmaz
Zubizu | Mindshare / Kompüter – ZUBİZU Harbiye Open Air Concerts Campaign

Mobil Oyun Ortamında Pazarlarma (Marketing within a Mobile Gaming Environment)

Vodafone | Mindshare Turkey / Gameloft – 4,5G Truck
Warner Bros. | Mediacom / Gameloft – Warner Bros. – Resident Evil: The Final Chapter

Programlama (Programmatic)

Garanti Bankası | Digitouch / Cereyan – Garanti One

Mobil Uygulama (Mobile App)

Fritolay / Cheetos | OMD TURKEY / Noktacom Medya – Cheetos – Burak Oyunda Mobile App Partnership
Maximum Mobil | Işbank – Işbank Digital Wallet- Maximum Mobil
IşCep New Features | Işbank – Işbank Mobile Banking App IşCep – New Features
Garanti Bank | Cereyan Media / Digitouch – GarantiOne Launch Campaign
Mastercard – Starbucks | Voden – Mastercard Presents a Priceless Surprise at Starbucks
Biscolata | Rabarba Istanbul – My Perfect Valentine: Carlos
Turkcell – BiP | BPN İstanbul – Series Extra
YAPIKREDI | YAPIKREDI – Yapı Kredi MOBILE APP

Mobil Site (Mobile Website)

Migros | AdColony Turkey / Zer – Migros TV Voice Command
Sütaş | Alametifarika – Sütsüz Olmaz

Mobil Arama (Mobile Search)

Zubizu | Mindshare / Kompüter – ZUBİZU Harbiye Open Air Concerts Campaign

Mobil Native İçerik (Mobile Native)

Unilever / Knorr | Mindshare / AdColony Turkey – Knorr Pita Line
Unilever | Mindshare / AdColony Turkey – Lipton Relaxing Banner
Rexona | Unilever / Wanda Digital – REXONA Dictionary of Moves
Vodafone | Mindshare Turkey – Yandex Traffic Blogger

Mobil Sosyal (Mobile Social)

P&G | AdColony Turkey / Starcom Mediavest Group – P&G Thank You Mom
Sütaş | Alametifarika – Sütsüz Olmaz

İnovasyon (Innovation)

Arçelik | NMOBS / KOÇZER – ARÇELİK OLED TV Campaign
Turkcell – Fizy | BPN istanbul / AdColony Turkey – Fizy Heart Rate
Ford Otosan | AdColony / Zer – Ford GT Haptic Video
IşCep New Features | Işbank – Işbank Mobile Banking App IşCep – New Features
Unilever / Cornetto | Mindshare Turkey / Arkitekt – Last Chance
YAPIKREDI | YAPIKREDI – Yapı Kredi MOBILE APP

Lokasyon Odaklı (Location Based)

Unilever / Knorr | Mindshare / AdColony Turkey – Knorr Pita Line
Lipton | Unilever / Wanda Digital – LIPTON The Unique Position of Tea in Turkey
Huawei Turkey | Maxus Turkey / AdColony Turkey – Memorable Mother’s Day with Huawei P10
Nestlé / Nescafé | Mindshare&Maxus / AdColony Turkey – Turn Your Home into a Café with Nescafé
Vodafone | Mindshare Turkey – Yandex Traffic Blogger
Zubizu | Mindshare – ZUBİZU – Location Based Communications

Mobil Ödeme (Mobile Payments)

Maximum Mobil | Işbank – Işbank Digital Wallet- Maximum Mobil
Mastercard – Starbucks | Voden – Mastercard Presents a Priceless Surprise at Starbucks

Mobil Video (Mobile Video)

PepsiCo- Doritos | AdColony Turkey / OMD – Doritos Mix
Yapı Kredi | Koçzer / NMOBS – Find the Hidden Vadaa
Ford Otosan | AdColony Turkey / Zer – Ford GT Haptic Video
Mastercard – Starbucks | Voden – Mastercard Presents a Priceless Surprise at Starbucks
Sütaş | Alametifarika – Sütsüz Olmaz

360 Derece Video (360 Degree Video)

Yapı Kredi | Koçzer / NMOBS – Find the Hidden Vadaa
FIAT | People Initiative / Zer Medya / GENART / SHOW TV / Leo Burnett / Voden – From Inside The Plot

Mobil Audio (Mobile Audio)

Migros | AdColony Turkey / Zer – Migros TV Voice Command

Smarties EMEA 2017 Bölgesel Ödülleri Kısa Listesini ise aşağıda bulabilirsiniz.

Marketing Strategy Brand Awareness

Garanti Bank and Cereyan Media for “GarantiOne Launch Campaign”
Nike and R/GA London for “Nike On Demand”
Microsoft and The Story Lab and LoopMe “AI driven programmatic mobile marketing”
Shoprite and Yonder Media for “Shoprite Low Price Christmas Brand Awareness Campaign”
Wunderman Dubai and Panadol Arabia GSK for “Tales of Tough”

Lead Generation / Direct Response / Conversions

Akbank for “Smart Audience Targeting in Facebook Advertising for Personal Loans”
Pegasus Airlines and Hype for “Pegasus Airlines – To be or not to be”
Boxer Superstores for “Dreams Come True at Boxer with Sunlight”
Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”
AXA and Havas Media for “One Step Ahead”

Product / Services Launch

PepsiCo – Doritos and AdColony for “Doritos Mix”
Unilever Food Solutions Turkey and Being Cozum for “UFS SAFE HANDS”
KFC and Strika Entertainment for “KFC Supa Strikas Golden Shakes”
Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”
Givenchy and Havas Media for “Beauty Ride”

Promotion

Vodafone and Ketchup Loyalty “Vodafone Yanımda (Vodafone With Me) – #What’sInItForMe Campaign”
PepsiCo – Lipton Ice Tea and Mindshare for “Lipton Ice Tea Shell Promotion”
Givenchy and Havas Media for “Beauty Ride”
Las Vegas Convention and Visitors Authority | LVCVA for “The Christmas Tales of Las Vegas”
BURGER KING® and The Jupiter Drawing Room (Cape Town) for “#SWHOPPER”

Social Impact / Not for Profit

Enerjisa and Mediacom for “Enerjisa – Save Your Energy Movement”
Unilever and Liquorice for “Unilever uGive”
Amarula, Liquorice and FCB for “Amarula #NameThemSaveThem”

MEDIA

Cross Media

Fiat and People Initiative for “From Inside the Plot”
Nestlé / Nescafé and Mindshare & Maxus for “Turn your Home into a Café with Nescafé”
Unilever Russia Dove and Initiative Russia for “Dove You are more beautiful that you think you are”
AXA and Havas Media for “One Step Ahead”
Ariel and Mobitainment & Brainbow Conscious Creatives for “Ariel Impossible made Possible”

Cross Mobile Integration

Zubizu and Mindshare for “ZUBİZU Harbiye Open Air Concerts Campaign”
Sütaş and Alametifarika for “Sütsüz Olmaz”
Government Employee Medical Scheme (GEMS) for “GEMS EVO Switch Campaign”

Marketing within a Mobile Gaming Environment

Warner Bros. and Mediacom for “Warner Bros. – Resident Evil: The Final Chapter”
Vodafone and Mindshare Turkey for “4,5G Truck”
Unilever – Signal and R/GA London for “The Adventures of Little Brush Big Brush”
Mastercard South Africa and Digitata Insights (Pty) Ltd for “Masterpass Race”
AB InBev (South Africa) / SAB and Initiative Media (Johannesburg) for “Hansa Switch @6”

Messaging

EDUCO and Havas Media for “Educo – Child Protection Kit”
Nike and R/GA London for “Nike On Demand”

Programmatic

Garanti Bankası and Digitouch for “Garanti One”
Subway France and S4M for “Subway You’re the Chef”

Mobile App

Garanti Bank and Cereyan Media for “GarantiOne Launch Campaign”
Yapikredi and Yapikredi for “Yapi Kredi Mobile App”
Turkcell – BiP and BPN İstanbul for “Series Extra”
Shell and MOBGEN for “Shell App for Connected Car”

Mobile Website

Sütaş and Alametifarika for “Sütsüz Olmaz”
Amarula and Liquorice for “Amarula #NameThemSaveThem”

Mobile Search

Zubizu and Mindshare for “ZUBİZU Harbiye Open Air Concerts Campaign”
Dunlop Tyres SA and Conversation LAB for “Dunlop Mobile Search”
Miladys and Conversation LAB for “Miladys Mobile Search”

Mobile Native

Vodafone and Mindshare Turkey for “Yandex Traffic Blogger”
Unilever / Knorr and Mindshare “Knorr Pita Line”
Festival Republic and Gameloft Advertising Solutions for “Reading & Leeds”
Unilever and Mindshare for “Lipton Relaxing Banner”

Mobile Social

Sütaş and Alametifarika for “Sütsüz Olmaz”
Unilever and Liquorice for “Unilever uGive”
Unilever – Signal and R/GA London for “The Adventures of Little Brush Big Brush”
Nike and R/GA London for “Nike On Demand”
P&G and AdColony for “P&G Thank You Mom”

TECHNOLOGY

Innovation

Unilever / Cornetto and Mindshare Turkey for “Last Chance”
Peugeot and OMD for “Peugeot 3008 Airplane Mode Targeting”
Turkcell – Fizy and BPN Istanbul for “Fizy Heart Rate”
Unilever and Liquorice for “Knorr Dinner on Demand”
Shell and MOBGEN for “Shell App for Connected Car”

Location Based Services or Targeting

Arçelik and NMOBS for “ARÇELİK OLED TV Campaign”
McDonald’s and OMD for “McDonald’s Germany Location 2016”
Subway France and S4M for “Subway You’re the Chef”
AXA and Havas Media for “One Step Ahead”
Leroy Merlin and Mobext for “Leroy Merlin 2016 e-Catalogue Cross-Device Activation”

Mobile Payments / Commerce

Shell and MOBGEN for “Shell App for Connected Car”
Unilever and Liquorice for “Knorr Dinner on Demand”

The Internet of Things – Products in the Market

Lipton and InMobi, Unilever for “Lipton Green Tea”

Mobile Video

Pegasus Airlines and Hype for “Winter Is Coming”
Huawei Turkey and Maxus Turkey for “Focus on Portraits with Huawei P10”
Unilever – Signal and R/GA London for “The Adventures of Little Brush Big Brush”
Beats by Dre and HAVAS MEDIA for “Anthony Joshua vs Wladamir Klitschko: Beats Media House”
SA Home Loans and Liquorice for “SA Home Loans House Rules”

VR/AR