Amazon has announced the launch of Amazon Pay in France, Italy and Spain, enabling customers to pay for goods and services on participating third party merchant websites with their Amazon account information. Amazon Pay can help reduce the time customers spend at the checkout to pay for goods and services by removing the need to remember multiple passwords while shopping online – using the payment and shipping information stored in the customer’s Amazon account to complete the transaction. In turn, participating merchants can bring the convenience, trust and familiarity of the Amazon buying experience to their own website by offering Amazon Pay as one of their payment solutions, which can help reduce cart abandonment, increase sales and increase customer trust.
“As customers increasingly choose to shop online, on mobile and through connected devices, their expectations for speed, convenience and security when it comes to paying for goods and services continues to grow,” said Giulio Montemagno, GM Amazon Pay EU. “By allowing customers to pay for goods and services with only their Amazon account information, Amazon Pay has simplified the checkout process for shoppers, whilst enabling other merchants to reach our millions of global customers.”
Amazon Pay payment volume nearly doubled in 2016, with merchants from sectors including apparel, travel, digital goods, insurance and entertainment helping to fuel this growth.
Maria Cardena, Vueling´s Head of Product Development and Innovation states, “We are proud to be the first airline in Europe to offer Amazon Pay across all of our e-commerce platforms: website, mobile site and our app. Vueling has always been at the forefront in deploying new services and enhancing the customer experience. Amazon Pay enables us to provide an industry-leading value proposition of convenience and reliability to make the online booking process as easy, safe and smart as possible for our customers. Vueling first launched Amazon Pay in Germany in 2016 to great acclaim, and as customer adoption continues to grow, we intend to replicate the same success across Europe.”
More than 33m customers have used Amazon Pay to make a purchase globally, with more than half of these coming from Prime Members – Amazon’s most loyal and active customers. Other business highlights include:
- Payment volume nearly doubled in 2016 with customers using Amazon Pay to make a purchase in 2016
- 32 percent of transactions using Amazon Pay were made on a mobile device.
- Customers from more than 170 countries have used their Amazon account to make a purchase on Third-Party Merchant Websites
- The Amazon Payments Global Partner Programme launched in 2016 with the aim of helping e-commerce platform providers to grow their business, with 50 service providers signing up in the first 8 months.
- Active merchants grew more than 120 percent year over year as Amazon Pay expanded support for new sectors, including government payments, travel, digital goods, insurance, entertainment, non-profits and charities
Amazon Pay is designed to facilitate a simple, safe and secure relationship between merchants and their customers. Amazon does not receive any information or merchant data about customer activity on third party sites.
