TodayPay Inc. emerged from stealth mode today at Money 20/20 in Las Vegas, to unveil the world’s first faster payment technology solution helping merchants offer their customers instant refunds in multiple payment choices.

TodayPay is a technology company pioneering a new category in payments called Refunds as a Service – an entire suite of alternative refund solutions for merchants to Refund Now Pay Later and offer Better Refund choices for consumers.

Time is money,” said Jeremy Balkin, Founder and CEO, TodayPay Inc. and former Head of Fintech for J.P. Morgan. “I built TodayPay because I’ve seen firsthand how the speed of a payment can change somebody’s life,” said Balkin. “There’s over a trillion dollars of value exchanged every year in the form of refunds, yet there’s been almost zero innovation improving the refund customer experience.”

With the tagline ‘My Money, My Choice,’ TodayPay works best for e-commerce merchants, marketplaces, logistics providers and insurance companies, aiming to increase checkout conversion rates and grow loyalty driven sales, while avoiding expensive disputes and fraud.

TodayPay decouples the refund, which is a payment solution, from the return, which is a logistics problem. “This helps merchants compete end-to-end on customer experience based on the speed of a payment, instead of the speed of broken supply chains,” said Balkin. For consumers, it means the ability to get paid instantly with multiple redemption choices, instead of status quo, which is simply a reversal back to the original payment method on the next month’s credit card statement.

TodayPay is transforming the broken refund process, from where money goes to die, into an intelligent customer acquisition channel for merchants,” said Balkin. TodayPay delivers instant gratification for merchants and consumers by offering refund certainty, speed, and choice. “Payments are sexy and TodayPay helps merchants transform refunds into revenues,” said Balkin.

Traditional refunds are monolithic, inflexible, and uncertain. Consumers often don’t realize their refund doesn’t actually go back in their bank account, and this broken process is no longer fit for purpose in the dynamic digital economy,” said Balkin.

While operating in stealth mode, TodayPay has already generated significant traction with e-commerce merchants, insurers, investors, and the world’s leading payment technology companies, including Visa.


The early success of TodayPay has been recognized across the industry with TodayPay recently named a Finalist for Startup of the Year, with the winner to be named at the upcoming US FinTech Awards in New York City.